Coming up with great headlines needn't be such headaches!
Photo by John Steven Fernandez
I’m sure you already know the headline is the most crucial element in any sort of writing. I’m not going to dwell on that.
Instead, I’m not just going straight into HOW to craft headlines that makes people to STOP their busy schedule and READ what you have to say… I will also teach you WHICH headlines gets the most conversion. Because at the end of the day, it’s not the amount of readers you get that you care. It’s the amount of readers who took your desired action.
Before I start, let me tell you that approaching this subject with a simple list of tips is very much useless. I’m wasting neither yours nor my time with that. If you want that, you should leave.
Instead, I would like to take a more holistic approach. To do that, you’ve got to understand human psychology. Understand what makes people click. So head over there, educate yourself first then continue with this article.
Once you know what makes people click, you’ve got a pretty clear picture of how to do this. Now let’s make it clearer.
Capturing The Interests of Your Target Customers?
Imagine two cavemen.
They were hiking through a thick jungle. The day ended before they managed to reach the other end. The set up camp and they slept.
Caveman A heard a rustling in the middle of the night. He woke up, looked around and armed himself with his spear. Caveman B also heard the rustling but decided to ignore it.
Who do think survived if it was an attack?
Millions of years and a lot of sacrificial caveman B later, our brains soon caught up. And here’s the lesson it learned: If there’s a problem, stand up and pay attention. Capturing attention is as easy as easy using problem-oriented headlines like this article has.
Copywriters who have problems writing compelling headlines would immediately notice it. There’s no doubt about that.
But that’s not enough, is it? You want people to KEEP reading it.
The Power of a Question
It’s amazing how our brain are attacted to problems. It’s even more amazing how our brain is unable to NOT answer a question.
Read that headline again. Did you find yourself trying to answer it? If you didn’t, I suggest you get your head checked because NORMAL brains are supposed to. It’s just natural instinct.
And as you answer that question, I’ve got you involved in the copy. Now you’re not just a passive readers, you’re also an active participant in the copy…
When you’re an active participant, and you’ve got that problem… yet you can’t answer the question, what happens?
You read the copy for answers, don’t you? Or your brain would bug you until you find out what is it that makes headlines fail.
It Really Is That Easy
Really. Use a combination of problem-based element and question-based element and you’re 90% above all other online copywriters out there.
But remember. Rules are meant to be broken. (Although you have to know the rules first before you can break them.)
That’s where the psychological triggers come in. Use your creativity and integrate different triggers into the lessons you’ve learnt here. I can guarantee you’ll see results also overnight.
Just don’t forget to test them.
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