I was quite a perfectionist once. I would start a project, work on it for months… and never quite finish with it. I create, revise, refine and re-create.
As a result, I never quite gone around to launching anything. I wanted everything to be perfect… or at least acceptable to my standard. So in the past few years, I have launched few of my products… though they do quite well.
And I know I’m not alone
For those of you who think that’s the right way to do things, you’re probably in the same situation as I was. Making a nice living but it’s taking up all of your time.
You try to learn everything you can about a subject before you would do anything.
You continually go back to see what you’ve done every 30 minutes or so.
You work on projects that should take days for months.
Admit it, most people who are passionate about anything are like that. They think they should “put their best foot forward” the first time they do it.
Here’s what I did with this website:
I rolled out the second draft of my web copy took about 45 minutes to publish it on www.salescopyquickfix.com.
I spent a little more time with this blog (an hour and a half). This is the third theme I changed to since I first launched.
Here’s why I recommend you don’t sought to be perfect:
It’s better for you to set a time to complete a project… and stick with it. It doesn’t matter if you’ve completed only half of what you’ve planned, just roll it out !
By doing that you,
- Avoid analysis paralysis.
- Give yourself a reason not to procrastinate.
- Make some money while refining your work!
- But perhaps the most important reason is… you can get feedback from users and make only changes that has an impact , and not changes that only you want to see happen .
What’s the impact of avoiding perfection have on my business? Well, last year alone, I launched twice the number of products than I have the year before, made about 150% more money on the process and all in less than half the time spent on work.
Not bad for a simple concept.
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