Psychological Triggers Series

Photo: Brisbane Sunset by Nam Nguyen

Persuasion is a skill every one should master. We all try try to persuade (or sell) at one time or another.

Going for a job interview? You’re trying to sell yourself to the new employer. You try to persuade him that it’s a good idea to hire you.

Even kids sell. They try to persuade you the idea that’s it’s ok to give them cookies right before dinner.

And the key to successful persuasion is of course, psychological triggers. Legendary marketers exploited them to make millions of dollars. Presidential candidates made use of them to get voters to vote for them. Even regular Joe (but expert pickup artist) is utilizing them to pick up ladies in bars.

So there’s no reason you should be any different if you do the same thing, right? All you have to do is learn and study these semi-secret psychological triggers and almost-entirely-secret implementation techniques of them.

And that’s exactly what this post is all about. An introduction to psychological triggers. The subject is a big one so please don’t think that this is an end-all-be-all guide. This is but an introduction. It’s Psychological Triggers 101.

With that said, here’s the series.

1. Conformity To Group Norms
2. The Foot In The Door And The Face In The Door
3. Framing
4. The “First Kiss” And The “Last Supper” Effect
5. Persuade by Implying Rather Than Stating Facts
6. How to Influence Behavior by Labeling
7. The Power of Reasoning
8. What Can You Learn About Marketing From Rock Stars?
9. How The Brain Works In Making Decisions?

As of this writing, there are only four psychological effects in this series. I’ll slowly build them up as I have time for them. So don’t forget to subscribe so that you don’t miss them!