Copywriting Tips To Help You Boosts Your Conversion

Photo: Best of Friends by Sir Mervs

If I were to ask you what’s the most important factor for business survival (and growth), what would it be?

Is it detailed accounting? Effective management perhaps? Or maybe cutting-edge technology? How about a fancy website?

Before I tell you what I think it is, let me just tell you a quick story.

The story of the 2 cavemen

Long before big corporations existed, there were two cavemen. They each worked for their own for survival. One day, they met each other during a hunt.

Photo: Sunshine! by Joy Coffman

Once upon a time, there were 2 kids. They were twin sisters with similar personalities. They were both mischievous and hate to study. The only difference between them is the time spent with their parents. One spend more time with dad, and the other one spend more time with mum.

The one who spent more time with dad got a lot more scolding that goes something like this: If you don’t do your homework while I go to work, I’m going to teach you a lesson.

I have a confession. Throughout my copywriting career.. heck, in my whole life, I’ve never had one single original idea. Everything I write, everything I teach and every advice I’ve ever given to my friends and fellow copywriters, are all… stolen!

They are all re-hashed stuff that you can get on the internet for free… That’s right. You heard me. I charged as much as $297 in other niche markets for information people can get free!

Before you exclaim “You bastard!”, let me explain.

Photo: Mini-me by Gustavo Veríssimo

Imagine this for a second. Armed with the mastery of the world’s psychological knowledge, you walk up to a stranger and with all the powerful research under your belt, you attempt to convince him to spend his life savings on a product you’ve created that would change his life for the better.

What do you think would happen? Is it likely that you’ll make a sale?

No. Absolutely not.

Photo: Toilet Spy by Dark Mephi

This is a highly debatable topic. Some people swear how effective pop-ups work, while some others hate them from the bottom of their hearts. Daily Blog Tips have an interesting post on this issue, where their poll showed that 36% of the people would stop visiting a website if they start using pop-up.

But before I go into how I feel about pop-ups and should you actually use them, I just have to say that, as a copywriter, I think that the poll’s result is probably not even kinda close to being the truth.

Photo: Weekend Inspiration by Muha…

There are basically 2 major parts of our consciousness. There’s the conscious part, the part of thinking where you are aware of and then there’s the subconscious, the part where you are not aware of.

Most of us are not even aware the extend of the effect the subconscious mind have on us. For example, if you ask your friends is their behaviour affected by what other people do, I dare bet most of them would say no.

Those of you who are my regular readers would notice a drastic change in my blog’s design. It’s something I’m trying out and I would really like your opinion on this.

Afterall, this blog is about you. You’re the one you read it, so I want to make sure you are comfortable with it.

Any comments would be greatly appreciated.

Cheers.

Photo: Love’s Old Sweet Song by Linda Yvonne

This next technique in my Psychological Triggers series is a simple one. I like to call it the “first kiss” effect or the “last supper” effect, depending on the situation. I will explain this later in the post.

All I can say is we all have experienced both effects. The effects of these phenomenon are so powerful that if I perform an experiment on you, I can prove my point right now.

Now let me ask you…

Do you remember your first kiss? How about your sixth?

Photo: dog& beggar by Bianca’s

Picture this: You’re walking down the street and you saw a beggar, squatting at the roadside, selling a painting… for say, $200. Would you buy it? Now, what if that same painting is moved to a posh art gallery, hung at a very prominent position?

Would you not RUSH to get it for that bargain price? That’s framing in action.

As Mark Joyner once puts it, the “frame” is the information around the information, just as the physical frame is around the painting. A good news in the wrong frame can be bad news and vice versa.