Copywriting Tips To Help You Boosts Your Conversion

Photo by Mike Kline

How would you like to get the same work done in half the time? Wouldn’t that essentially double the amount of time you have in a day?

In my previous post, I talked about how multi-tasking is a murderer of efficacy. If you haven’t read that post, click on that link, finish reading it and come back here.

Why?

Because if you multitask, the following mind-hacks wouldn’t work for you anyway.

Finish reading that post?

Photo by Aldo Gonzalez

“There is time enough for everything in the course of the day, if you do but one thing at once, but there is not time enough in the year, if you will do two things at a time.”

~ Lord Chesterfield

In a rapidly changing world today, everyone have so many things to do that we inevitably multitask.

If we do more things at one time, then we would get more done right? And that is why people talk on the phone, while watching tv, doing their nails and performing kegel exercises. If you don’t know what that last part is, don’t worry about it.

I’ve always been very fascinated by the brain. When I was a kid, I tried to figure out how to convince my mum to let me have the cookie before dinner. When I was a teenager, I tried to convince my parents that letting me come back home late is a good idea. And when I was in my late teen, I tried to persuade girls that it’s cool to go out with me.

Photo by Massimo Barbieri

If there is one universal problem that all newbies face around the world and across all industries, it’s the problem of soliciting testimonials.

You know how important testimonials are in the selling process. It’s difficult (if not impossible in a skeptical society such as ours) to sell without testimonials. Why? Simply because people hate being the guinea pig. They hate taking risks. They hate being the first one to try something out.

People like to see testimonials so they know someone else has already did the trying for them. It takes away that risk factor of purchasing… and the lesser the risk that’s involved, the more likely a purchase will happen.

Photo by Ville Miettinen

You and I both know the crucial role trust plays in any sort of commercial transactions. And trust, as you might have known, is not easy easy to earn.

Large corporations spent hundreds of millions of dollars to build trust with their buyers. But you don’t need to do that. As a small business owner (or maybe you’re just starting out), testimonials from a dozen or so of your clients might be more than enough.

Photo by Tony

If you go to your nearest bookshop today and browsed through the shelves of books, you would find that there’s little to books dedicated to building trust. In fact, I find the subject extremely under-discussed.

Which is strange to me because you know how important trust is to businesses of all kinds in today’s skeptical society. With no trust, nobody believes what you say about yourself or your product, which in turn means no sales and extremely slow business processes. And sales is the lifeblood of all businesses.

Photo by Evil Erin

Ever been told to go to bed when you were a kid? How about having broccolis stuffed down your throat? And the countless nights you were not allowed to go out and you ended up being the “lame one”?

It’s frustrating right? Having to do something without knowing why. If only parent have known the power of reasoning.

Yet we are regularly doing the same thing to our customers.

For everything that happens, you have to have a reason as to why it happens.

Photo: Manhattan Sunset Dream #2 by Alan Turkus

Once upon a time there ware two young aspiring copywriters fresh out of college. They both graduated from the same college, qualified for the same degree and achieved similar results. If you never knew them, you’d say they are, on average, the same.

They both loved to write so no problem there. They both had the time and money to learn from some of the best minds in the industry. And they are both equally hardworking, spending at least 5 hours a day practicing.