If there is one universal problem that all newbies face around the world and across all industries, it’s the problem of soliciting testimonials.
You know how important testimonials are in the selling process. It’s difficult (if not impossible in a skeptical society such as ours) to sell without testimonials. Why? Simply because people hate being the guinea pig. They hate taking risks. They hate being the first one to try something out.
People like to see testimonials so they know someone else has already did the trying for them. It takes away that risk factor of purchasing… and the lesser the risk that’s involved, the more likely a purchase will happen.
Yet as newbies, how do we get someone to blow our horn?
I mean, it’s like a vicious cycle right? If you can’t get testimonials, you can’t sell… and if you can’t sell, you can’t get testimonials…
But who said you need to sell first?
One of the best way to get a testimonial is to GIVE.
“Give and you shall receive.”
But don’t just give. Give with a simple condition. A condition of asking for a testimonial in return.
And best chance of you acquiring a positive testimonial, is if you give out your best content to date. Don’t hold back. And don’t be afraid that if you gave your best content away, people would rip you off.
The value is not in your content. It’s in your brand.
Content and techniques are free. Whatever niche that you delve in, search for “your-keyword techniques” and you’ll find thousands if not millions of results! Yet most of those websites never made a dime.
Look at the weigh loss industry. There are authors who made their wealth giving weight loss advice… yet most never made it. Their content are mostly the same… what made the difference?
So if you have a strong brand, don’t be afraid to give away your best content and ideas. It’s only when you GIVE that trust starts to build.
Giving your best content is not only the best way to get a testimonial… it’s also the best way to build trust. And trust, is key in any communication.
Note: Acquiring testimonials and building trust is not the same. Testimonial is external influence. It reduces risks of purchase.
Trust, on the other hand, is internal influence. Risk isn’t even an issue when you trust someone.
Read my post on The Number 1 Way To Build Trust for my post on the subject.
P.S. Next week, I’ll tell you hands-down the easiest, most effective way to establish yourself as an expert… ptactically instantly. Bull? Decide for yourself when the post comes out.
Leave a comment