Cognitive Dissonance Series

Photo: Here comes the sun by Chantrybee

If you’ve read my post on the lifeblood of any business, then you already know of the importance of sales and marketing in an organization.

No sales = no commerce = no money.

The best marketing campaign isn’t one that wins awards… or makes your customers laugh, it’s also not the ones that has ridiculously high budget or the one with partially-nude models.

It’s the one that creates rabid buyers who come knocking down your door. And to do that, you need to make use of the psychological triggers that makes people want to buy from you subconsciously.

And one of the biggest topics is buyer psychology, is a concept called “cognitive dissonance“. A little warning before I go on: I’m no scientist. I didn’t any research into human brain and how it works. Neither have I claimed to know everything involving this subject.

I am but a mere salesman. All I know is the implementation of these techniques to make more sales. I’ve tested it and it works. If some of my explanation as to why it works is wrong, please leave a comment and correct me.

With that out of the way, here are the posts in this series.

1. How to Influence Behavior by Labeling
2. The Power of Taking Baby Steps
3. Foot In the Door Vs Face In the Door Techniques
4. Are You Learning Too Much and not Doing?
5. Just How Much Do We Hate to be Wrong?

Check them out. Some ideas might be reapeated a few times because they are all about cognitive dissonance but the application is definitely different.

Happy reading!