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Lacking depth was one of the Big 5 problems I face when I started my blog… if you look around the internet, you’ll quickly discover that a lot of other newbies are having the same problem, the only difference being they didn’t know it’s a problem.

Here’s how to find out if your content is lacking depth: Get someone to read what you wrote and compare it to a post in a popular blog. If they think the post in the popular blog is “better”, then you’ve got some work to do man.

The owners of popular blogs are in no way a better writer than you are… and they definitely don’t spend as much time writing as you, because you know, they’ve got better things to do.

So what’s the secret? I think it’s perhaps depth. A good writing clearly convey a strong message quickly. Here’s how you can do that:

1. Use Personal Examples

Use personal examples. Personal examples clearly conveys a message - just like a story would - only it’s guaranteed to be 100% unique. No extra explanation needed. Plus, personal examples allows your readers to connect with you.

2. Use Other Examples

If you don’t have a personal example to share, use a normal example. Examples are also great, except without the perks of connecting with your readers.

3. Do an Interview

Nothing interests people more than to discover the ways to success from someone who’s actually done it before. Interviewing is a great way to put your message across - and that is why a lot of sales pitches nowadays are disguised as interviews where the interviewer are asked to ask a specific set of questions.

4. Don’t be Afraid to Voice Your Opinions

It’s your blog. Say whatever you want so as long as you don’t defame! Your opinion is really what makes your content unique. You can find almost any content imaginable in the internet but you can’t find a duplicate of your voice and your opinions anywhere else. Here’s an interesting post by Michael Martine on the subject.

5. Don’t be Afraid to Use Your Reader’s Comments

A good way to show your readers that you’re reading their comments is to quote them and reply to them. This creates a dialog and dialogs also cuts through all the junk and straight into the good stuff - the answers.

6. Don’t be Afraid to Acknowledge The Other Side of the Coin

Sure voicing your opinion is great but be sure to acknowledge the opposition. Tell your readers that you are aware of the other side of the coin - only you don’t agree with them. If you don’t do this, your blog will appear one-sided and dull. Remember that you do not need to sit on the fence, you just need to show you are aware of the issues!

7. Use Graphics and Charts

You’ve heard it before - a picture is worth a thousand words - and they don’t say anything more than is needed. If you’re trying to convey a complex concept or an explanation of a complex situation, it’s much easier for your readers to see a graphs or charts about it.

If you would like to learn more invaluable copywriting and blogging tips, QuickFix Copywriting has plenty. So if you don’t miss future posts that might make a difference to your business, don’t forget to subscribe by clicking on the image below!