After weeks of absence from the marketing world, I came upon an interstinf post by John Reese. He posted something about Mark from mashable.com (a website i’ve never known until then) accussing him of “hyperbole” marketing. For those of you who have no idea of what I’m talking about, visit income.com to find out more. First off, I’d like to start off by saying that I think John did nothing wrong. But who’s right and who’s wrong is not the point of this post.
The point is the lesson learnt. Being abused (with no provocation) is, I can tell you from experience, part of business. If nobody expressed their dissatisfaction about you, then you’re not bold and famous enough. As I’ve always said, it’s impossible to get everyone to like you! Look at some of the richest, most famous people alive…
Paris Hilton. Criticized of so many things I don’t even know where to begin. Everything from “having no talent” to “downright ugly”.
George Bush. Criticized for the war, stupid policies and the decline of USA.
David Beckham. Criticized for his mediocre soccer skills, relative to other professional soccer players.
Bill Gates. Criticized for being rich by selling crappy buggy software (windows).
All of them had their fair share of criticism! But there’s no doubt there are successful. In fact, the more successful you are, the bigger your criticsm would be. Which brings me to my next point and that is: take criticisms (even personal ones) as feedback of your sucess! Smile and be happy if you see one because it shows that you are sucessful.
Worrying and getting defensive only wastes your energy, attention and time because whether somebody likes you or not… is not in your control. It’s a decision the other person makes. Instead, shrug it off and spend all those resources somewhere else… spend on people who DO like you and dividends will start rolling you.
If you follow what’s happening beween John Reese and mashable.com, you’ll notice that John made a public apology (for defending himself) and moved on but you see no such attempt from the other party Now who’s the baby and who’s the adult?
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