Let me be clear right from the beginning. I think the importance most people place on PR is absurd. PR is only a system Google uses to determine the importance of your website. It’s nothing more than that.
Unless you’re selling ad space and the price you charge is based on your PR, I’d suggest you ignore PR altogether. The only number that concerns me when I build my website is this: profits. If my PR drops to 0 and my profit rose by 1%, I’m still a happy man.
Photo by CVander
{ 0 comments }
How many times have you read a sales copy and thought… this is too good to be true? I’m sure you have. What do you do when you come across one of these offers?
I’m pretty sure you bail.
You see, most copywriters are too busy thinking up benefits of their product, they forgot about the flip side of the coin. The more benefits your product have, and the bigger those benefits are, the more skeptical people will be.
I’m sure you can relate to this. Just take a look at one those alternative medicine websites and you’ll get what I mean.
{ 0 comments }
Developing a well-maintained, money making blog can be a pain in the ass. You’ve got to SEO, you’ve got to write compellingly, you’ve got to consider web usability and you’ve got sell.
Fortunately for us modern bloggers, there are plugins to help is handle all those fuss. There’s no more need for us to dig around the code, trying to figure what’s what.
I know these plugins have saved me countless hours. I would like to thank the people who made them by giving them credit right here while at the same time informing you, my readers, into the best plugins ever. (Believe me, I’ve done my digging.)
{ 1 comment }
Photo by Guiri R. Reyes
I talked about duplicate content in my last post. I want to talk about it more in this post because it’s one of those that is silently killing you.
It’s like a ninja - you don’t even know you’re getting hit.
For those of you using wordpress as your blogging platform, this cannot be truer.
If you use wordpress and you have more than one category, you’ll have an option to save your blog post under more than 1 category.
{ 1 comment }
Photo by Yodel Anecdotal
One of the biggest traffic sources of all time today is the search engines. A lot of people spend countless hours optimizing their websites for search engines, hoping to get at least a page 1 listing.
Perhaps you have too… but no matter what you do, you website doesn’t seem to rank.
You’ve optimized the headline. You have the right keyword density. You’ve got inbound links and so on but nothing seems to be working.
Maybe this is the problem: Duplicate content.
{ 3 comments }
Photo by xb3
I know this is probably going to sound contradictory to what you’ve been told but… are you learning too much?
Are you devouring anything you can get your hands on… but did nothing because you’re too busy? If you’re like most people, you’re probably “trying to learn everything you can before acting upon any anything”.
Problem is you never seem to finish learning. Pretty soon you’ve become a walking encyclopedia… a walking encyclopedia with no money for that matter.
{ 0 comments }
Photo by Paul Worthington
As an online copywriter, I’ve come to realize that the web is a very different place to say… direct mails. Most only writers don’t know that.. just like I didn’t when I first got started and this realization has done a great deal to my business.
{ 0 comments }
Photo by Tony the Misfit
There is nothing more important if you want you succeed than to be clear with what you want.
I’ve just finish listening to Rich Scheferen’s Strategic Profit System coaching program and man… let’s just say it blew me away. He started from the absolute basics all the way to the advanced stuff.
FYI, that’s not an affiliate link. I just thought I don’t put my affiliate link so you would actually check it out. It’ll be one of the best things that will ever happen to you.
{ 1 comment }
Photo by Jurvetson
See that picture of a daredevil flying like an eagle, just above his bike? Well, the skill I’m going to talk about here is about as important to a copywriter as a good bike to that guy!
This skill is so crucial, you’ll definitely fail as a copywriter if you don’t do this, just like that guy would be seriously injured if his bike fail.
Know what is it? Let me give you a hint: All other fundamental skills you learn as a top notch copywriter, skills such as writing a compelling headline, manipulating perceptions and clear writing require you to do this right first before they will have any effect.
{ 3 comments }
Photo by Inocuo
Lacking depth was one of the Big 5 problems I face when I started my blog… if you look around the internet, you’ll quickly discover that a lot of other newbies are having the same problem, the only difference being they didn’t know it’s a problem.
Here’s how to find out if your content is lacking depth: Get someone to read what you wrote and compare it to a post in a popular blog. If they think the post in the popular blog is “better”, then you’ve got some work to do man.
{ 0 comments }
