Copywriting Tips To Help You Boosts Your Conversion

In my previous blog posts on increasing increasing conversions, I’ve always stressed on the importance of design. Why is design so important? Well, because the first thing your prospects see when they land on your letter is NOT your compelling headline, it’s your design.

They first notice the overall feel of a copy.

And if you’ve made a bad first impression… you know what happens. In the bin it goes. Or in the case of a web copy, away they go in a click. That’s what happen for most flashy ads. We don’t even read their headlines anymore… heck, for most of the time, we don’t even notice them anymore!

Photo by Vincent Boiteau

Imagine yourself as a desperate bachelor. You’ve just turned 30 and your last “serious” relationship was 4 years ago. As much as you enjoy “the single life” for its freedom, you woke up one day and felt lonely. You realized you’ve been subconsciously avoiding going home after work because all you’ll be seeing is an empty apartment.

You’ve suddenly realized something is missing in your life.

“Things can’t continue like this anymore.”, you thought. The thought stuck with you all day and you were driving home when you made the decision to join one of those online dating website as soon as you reach your destination.

Photo by Natalia

If there’s only one thing you can do to sell, what would it be? If there’s one unfair advantage you can have over any of your competitors, what would you wish you possess?

Is it scarcity? Authority? Social influence? Or any of those sales ju-jit-su?

When it comes to selling, most people immediately assume there’s some kind of weird background influence tricks that marketers employ to get them to buy stuff. So when they want to sell stuff themselves, that’s what they go looking for: The behind-the-curtain secrets that only a bunch of round-table marketers use to control the minds of millions.

Photo by Patty O’Hearn Kickham

Do you know what’s a bounce rate? Do you know what’s yours?

The bounce rate is the number of people who landed on your webpage and did not either

1. Click through to another page or
2. Stay longer than 30 seconds

It shows your website’s ability to not only capture the attention of your prospective readers but also engages them. If you have an advertising campaign going on, it would show you how targeted the people you’re bringing in are.

Don't forget to take breaks once every 2 hours or so

Photo by Nattu

“The time you enjoy wasting is not wasted time.” - Bertrand Russell

In the busy world we live in today, taking are often take a back seat. It’s often viewed as laziness and reluctance to work. There’s this belief ingrained in all of us that hard work = good and if you do nothing, you’re wasting your time.

Keeping your readers hooked is as easy as building chains in your writing

Photo by Kevin Wong

Have you ever read a book so good you can’t seem to put it down? It’s like you’re a giant metal and an extremely powerful magnet has just came near you. You keep your face buried under that book for the rest of the day, or sometimes even for the rest of the week, all while neglecting work commitments and chores.

Photo: tango in black by Zabara Alexander

It’s no news that people are influenced by the opinions of an authority. It’s like in the picture. When you want to learn tango, you listen to your tango teacher right?

If she asks you do a particular type of exercise, you do it. If she asks you to put up your leg in a certain way, you follow. If she recommends a certain shoes… you go buy them. Same logic applies to any kind of authority.

Coming up with great headlines needn't be such headaches!

Photo by John Steven Fernandez

I’m sure you already know the headline is the most crucial element in any sort of writing. I’m not going to dwell on that.

Instead, I’m not just going straight into HOW to craft headlines that makes people to STOP their busy schedule and READ what you have to say… I will also teach you WHICH headlines gets the most conversion. Because at the end of the day, it’s not the amount of readers you get that you care. It’s the amount of readers who took your desired action.

Photo by Kendra

Are you a newbie writer struggling to weave your words everyday? Are you a pro looking to improve your craft? Then listen up.

Ever wonder why it’s so damn diffult to write up a good article even though you’ve listened to more writing courses than you care and you’ve read more books on writing than you can remember? What if I told you the problem doesn’t lie in the education you’re getting?

Heck, it’s not even your fault.