Copywriting Tips | Web Copywriting | Internet Copywriting To Increase Conversion Rate
Photo: The Narcissist by Duncan McKinnon
This is a continuation of my previous post, Stealth Marketing 101 - education. In that post, I talked about how if you hate to sell, educate. When you educate, you sell without really selling.
This is the next step. What if you really don’t know anything? You would be surprised at how many people really have no knowledge to share. If you’re one of those people, listen up. This is easy.
Photo: Fisherman by Christopher Patterson
Ever heard of the saying “give a person a fish and you feed him for a day, teach a person how to fish and you feed him for the rest of his life”? When it comes to persuasion, that’s bad advice.
Because you see, we are all very very lazy people. We all like to get away with doing a little as possible to achieve our goals/dreams. We want the fish… and we hate fishing.
Think about it.
People want to swallow a pill and lose weight.
Photo: The New Dollar Bill by Simon Davidson
If you’ve been studying copywriting for a while, you’d know about “selling the sizzle, not the steak”. That means whenever you sell, you sell the benefits, not the feature.
For the sake of newbies reading, I’ll quickly explain the concept here.
The feature of a speaker, for example, is surround sound. The benefit of surround sound is so that you can immerse yourself in the acoustics. Listen to every detail. And have a more realistic experience.
Photo: Mountain view with sheep by Julie Berlin
Got a colleague you hate? Ask him/her to do you a favor.
That’s right. According to a study conducted by Jon Decker and David Landy, inconveniencing someone can actually make that person like you more. Sounds counter-intuitive? Wouldn’t asking someone who don’t like us for a favor make them like us even less?
Well, as much as we would like to believe, we humans are not rational creatures.
Just take a look at the iPhone. Would a rational creature spend so much more to get so much less?
Photo: Time goes by by Street Spirit
One of the best ways to rank well in the search engines is to build links. And the best ways to build links, is to simply write an article for articles directories and other web 2.0 sites like Squidoo.
The only problem with writing an article is that it’s time consuming. People tend to stare at the screen wondering what to write next. And even when they finally know what to write, they stop and pause to think how to write what they want to write about.
Photo: tango in black by Zabara Alexander
It’s no news that people are influenced by the opinions of an authority. It’s like in the picture. When you want to learn tango, you listen to your tango teacher right?
If she asks you do a particular type of exercise, you do it. If she asks you to put up your leg in a certain way, you follow. If she recommends a certain shoes… you go buy them. Same logic applies to any kind of authority.
Photo: Whos’s a pretty boy by Aussiegall
People tend to hate self-promotion. You know, people who toot their own horn and correct your grammtical mistakes. I hate them.
On the other hand, sometimes people are just plain stupid. You know, the people who don’t really know what they are talking about but goes around preaching truths. You know better, and you want to shout it to the world.
But how can you do that without being labeled as boastful?
Photo: Band of Brothers by Rodrigo Esper
If you’re the kind of people who hate (or too afraid) to sell, you’ll be happy to find out that hard selling is not the only way you can make some moola. In the next few days, I’ll be talking about a few ways you can sell without actually selling… and I’ll be delving deep into those techniques.
Today is about my favourite stealth marketing technique - education.
Photo: Best of Friends by Sir Mervs
If I were to ask you what’s the most important factor for a business survival (and growth), what would it be?
Is it detailed accounting? Effective management perhaps? Or maybe cutting-edge technology? How about a fancy website?
Before I tell you what I thin it is, let me just tell you a quick story.
Long before big corporations existed, there were two cavemen. They each worked on their own for survival. One day, they met each other during a hunt.
Photo: Sunshine! by Joy Coffman
Once upon a time, there were 2 kids. They were twin sisters with similar personalities. They were both mischievous and hate to study. The only difference between them is the time spent with their parents. One spend more time with dad, and the other one spend more time with mum.
The one who spent more time with dad got a lot more scolding that goes something like this: If you don’t do your homework while I go to work, I’m going to teach you a lesson.
First of all, no, that's not me. That's just the avatar I used commenting on other people's blog. Why? Because it makes me feel younger. That's why.
The purpose of QuickFix Copywriting is simple: To deliver so much value, it makes you want to buy my stuff. Plain and straighforward. I've never liked honey-coating and other kinds of manipulation, so rest assured that you'll never see that kind of stuff here.
There's only one thing you can expect from reading my blog: Tested business (and especially copywriting) tips and tricks I used to boost my response in my decade of copywriting experience. No theories, no "should-bes". Only do-it-and-see-the-results advice.
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